McDonald’s Ad Remix – For Creatives

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This concept project reimagines a classic McDonald’s ad for a new audience: late-night creatives. I expanded a static print ad into a full storytelling campaign—including a revised print concept, tagline exploration, and a 60-second video narrative—that positions McDonald’s as a beacon for artists, writers, and musicians working after dark. By blending emotional insight, brand voice, and visual metaphor, the campaign reframes McDonald’s as a quiet companion to the creative process, offering comfort, connection, and a place to refuel when inspiration hits.